This is the final advert, I decided to use a very doodle inspired style to create the same simplistic feeling which was in the pictures sent to us.
This is the list of questions we decided on giving Susanne:
What is the service your company offers?
What is the company message?
Who is your target audience?
Where will this be seen?
What is it that appeals to you about the stye you have?
Is the feminine look intentional?
What feeling do you want to create?
Do your want to keep the butterfly motif?
Are there any essential elements you want included?
Will this be live action video with animation sections?
Do you want video with animation mixed together?
Black and white? or Colour?
So, after speaking with the nice lady and providing her some suggestions and getting some reasonably clear answers we discussed what were some key things which the animation needed to include with regards to style and certain entities. The company we are designing for is linked below with more information to give everyone a clearer visual idea.
For this unit we were asked to provide a minimum of 20 seconds of animation for a given client, in this case a nice lady who owns company which promotes advice on how to be a good leader and company manager. We were given PDFs with little info on some themes she wanted and were set to work trying to decipher a way of asking her questions which would give us the right response.
This was the final video done with the tripod version of the footage, it meant that it did not look particularly authentic even with this I had a hard time getting it to track properly but in the end I learnt a lot about tracking with this project… Saying this I do not look forward to doing any of it again soon.